Warner Bros. Favor

It's no wonder we see Warner Bros. favoring HD DVD. Steve Nickerson of Warner Bros. takes a few jabs at the Blu ray/PS3 inflation.

"These figures are especially important because the standalone player market is by far the biggest driver of movie sales in the long-term."

"This is simply because those who buy a standalone player are interested solely in buying and watching movies and other video content, whereas those with HD drives built into games consoles are primarily interested in games."

Source: Pocket-lint

While I feel that Nickerson is underplaying the power of how the PS3 can effect the Blu ray, he's absolutely right about standalone players being the biggest driver. We can even apply this to the 360 HD DVD drive. Nickerson isn't too interested in the present-and-now success of the barely penetrated HD market, he's interested in the long run, which makes me worry whether either HD optical format will have the staying power to outlast his optimistic dreams.